PA Group is pleased to announce the recent incorporation of Karen Cordero-Fleites to our team, as Director of Marketing and Communications. Karen brings to the company more than 10 years of experience in the international insurance industry.
In her new position, Karen will not only manage the planning and budget for our marketing initiatives but will also lead PA Group’s brand unification by consolidating our products and services under one corporate image.
“We are very excited to have Karen lead our Marketing & Communications Department, making use of her great energy and remarkable experience to put in motion new initiatives,” said Charles Jorge, President of PA Group. “I am sure that she will strengthen our brand’s presence in the market and expand the reach of our health and investment products even further.”
Prior to joining PA Group, Karen was Senior Marketing Manager for Global Benefits Group (GBG), where she lead the company’s rebranding efforts, and also improved the positioning of its brand and product image throughout Latin America. In addition, Karen oversaw the development of all communications to clients and partners, and coordinated the logistics of conventions and special events.
Previously, she also worked as a Marketing Specialist at Best Doctors Insurance, supporting the growth of the brand in Latin America, and subsequently in Canada and Europe. In this position, she managed the successful implementation of the brand strategy by leveraging market opportunities to expand awareness and meet sales objectives.
Karen holds a Bachelor of Arts degree in Business Administration specialized in Marketing from Keiser University.